Sale of the “Krumme Dinger” (crooked things)

Uploaded by: Jennifer Wiegard
Uploaded on: 27th March 2019
Author(s): ALDI SÜD

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Due to visual flaws, many foods do not reach the shelves of supermarkets and are discarded. To draw attention to this form of food waste, ALDI SÜD started in 2017 to offer class II apples and organic carrots. The “Krumme Dinger” (crooked things), as they are marketed at ALDI SÜD, can have blemishes. When it comes to taste, however, they are in no way inferior to their immaculate peers.

The Institut für Nachhaltige Ernährung (iSuN) of the Münster University of Applied Sciences has been actively involved in the reduction of avoidable food waste for several years. In cooperation with ALDI SÜD they accompanied the sale of the “Krumme Dinger” and evaluated it scientifically. The primary goal was to identify the causes of food losses and to find further reduction potentials.

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