Sale of the “Naturgut Bio-Helden”

Uploaded by: Jennifer Wiegard
Uploaded on: 27th March 2019
Author(s): PENNY Germany

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Since April 2016, PENNY has been marketing fruit and vegetables with small blemishes but highest organic quality under the Naturgut Bio-Helden brand throughout Germany.

Stefan Magel, COO of PENNY said: “We are very satisfied with the development of the Naturgut Bio-Helden. I think it’s great that our customers support us so clearly. Of course it is always a risk to do something completely different. PENNY shows that we are not only talking about the sustainability of food, but that we are actually taking action. My purchasing colleagues keep telling me that many producers – such as here in Impekoven – report that the concept of Bio-Helden is also well received there. So we are on the right track to increasing the appreciation of and for food. PENNY is positioning itself as a good neighbour. With the Bio-Helden, we are showing that we are committed to our neighbours.”

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