370 tons of “ugly” vegetables saved in Denmark in just 2 years

Uploaded by: Vasiliki Boukouvala
Uploaded on: 29th January 2020
Author(s): Selina Juul

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Sale of ugly vegetables in Denmark: Ugly and bendy and natural looking cucumbers, tomatoes, Ugly Tomato Ketchup and other imperfect vegetables are now being sold in Danish supermarkets. In the last 2 years, the Danish consumers bought 370 tons of “ugly” and imperfect vegetables, which otherwise would have ended as farmers’ garbage. The national collaboration is powered by the Stop Wasting Food movement (Stop Spild Af Mad), REMA 1000 Denmark retail chain, Salling retail chain and Danish biggest farmers Alfred Pedersen & Søn ApS in collaboration with Gartneriet Ostervang Sjaelland, GASA Odense and GASA Nord Gront Amba. The ugly vegetables are being sold in supermarkets and they are 15% cheaper than the “normal” vegetables – and at the same time the initiative supports the Stop Wasting Food movement. A study conducted by Epinion for the Stop Wasting Food movement shows that over half of Danes (55 %) prefer to buy a food product, which shows that the product contributes to less food waste. The initiative has received a lot of media attention in Denmark and internationally.

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Contact name: Stop Wasting Food movement
Contact email: info@stopwastingfoodmovement.org
More info link: https://stopwastingfoodmovement.org/